South Africa Calling
The 2010 FIFA World Cup was a historic occasion; the first time the tournament has been played on African soil.
FIFA approached us to create the on-screen design package for the competition. The animation features a young South African boy inviting the world to gather and celebrate the World Cup. The style is epic and painterly – with warm colours and references to African folk art styles.
The package consists of opening and closing sequences, break bumpers, stings, maps, flags and promo endtags. It was distributed to 200+ broadcasters worldwide.