The French League Cup
Winning the Coupe de la Ligue title often provides the catalyst of a new era for a club, a rise in status or a return to the forefront of French football.
Our rebrand of the competition's visual identity emphasises the dynamism of the competition by using streams of flowing liquid to enhance sporting movement.
The identity comprises print and screen promotions, TV titles and match graphics. We've also created extensive brand guidelines for the LFP's clubs, partners and broadcasters.