Chelsea FC Brand Launch

Performance, Innovation, Community

Radiant have been working closely
with Chelsea Football Club on a brand-evolution that extends throughout
the organisation and across its
associated businesses.

The project is founded on a clearly
defined mission, essence and tone of
voice – building on the club's tremendous success both on and off the pitch.

The scope of the work includes design assets, bespoke font design, printed guidelines and a secure brand-management platform.

chelseafc.com