The first place to watch movies on TV
Virgin Media commissioned us to create an innovative identity for their world class home movies service, Virgin Movies.
The service offers 500 plus movies, many of them available simultaneously with their DVD release. The identity is required to perform seamlessly across TV, PC, tablet and phone.
We activated the division between 'Virgin' and 'Movies' to create a portal into the world of cinema. The portal provides a dynamic mechanism for the service's idents, promotions and on-screen navigation.