Lions of London
We have created the visual identities for a series of momentous Champions League finals:
Aufschalke 2004, Istanbul 2005, Paris 2006 Athens 2007, Rome 2009, Wembley 2011
The Wembley 2011 brand references historic lions found on statues, ironwork and paintings across London. We produced a contemporary heraldic crest showing stylized lions supporting the European Cup. The battling lions represent the finalist teams competing to become champions of Europe.
The identity was used to dress Wembley and applied throughout the city. UEFA's sponsors, broadcasters and licensees made extensive use of the design in their match promotions.