Forged in the Landscape
We delivered the promotional campaign for Qatari host broadcaster Al Kass' coverage of the 15th AFC Asian Cup.
The aim of the project was to promote both the event and the host country. The creative solution combines the Asian Cup brand with references to the Qatari national identity.
The sequences show the Asian Cup trophy rising from the Qatari landscape – forged by the twin elements of desert and sea.
The package included idents, bumpers, match specific and venue promotions as well as print and web assets.