Uniting Rivals
UEFA Euro 2008 was jointly hosted by Austria and Switzerland. The visual identity was anchored by an energetic red sweep representing the Alpine mountains that unites the countries.
The vast array of print and television applications required the development of a simple but flexible inventory of logos, icons, backgrounds and patterns.
The designs were used extensively by the global media and throughout the host countries; everywhere from airports to bus shelters, concession stands to broadcast titles and match graphics.