TVR
CHANNEL BRANDING
Romania’s state-owned television network has undergone a comprehensive restructuring and shed its staid and stuffy reputation. To reflect this process we were asked to rebrand the corporation, positioning each of TVR’s national and regional channels under a revitalized umbrella brand.
Project type: TOTAL PACKAGE Region: ROMANIA
What we did
BRAND ARCHITECTURE
CHANNEL POSITIONING
LOGO DESIGN
BRAND GUIDELINES

BROADCAST IDENTS
ONSCREEN PROMOTIONS
PRINT ADVERTISING
SIGNAGE & LIVERY