UEFA Champions League
The UEFA Champions League is football’s most prestigious club competition and the world’s largest annual sporting event. The annual television audience exceeds 288 million viewers.
Radiant have had a twelve-year association with the brand, culminating in the current "Champions becoming Legends" creative concept. The project is widely considered to be the benchmark for sports marketing and promotions.
Project type: TOTAL PACKAGE Region: WORLDWIDE
"Arguably the most sophisticated approach to event branding that has ever been presented by a sports rights holder."
Sports Industry Awards Judging Panel